Traditional retail battles websites

Traditional retailers no longer are content to sit and watch potential customers getting lured away by online rivals.

The huge e-commerce sales revenue tallied on Nov 11 last year served as a wake-up call for traditional brick-and-mortar retailers, spurring them to launch preemptive strikes days in advance.

Nationwide, physical stores, including home improvement retailers, department stores and supermarkets, are now taking part in online promotions.