Infiniti looking to enhance fame

Branding strategy wants to emphasize its emotional appeal to consumers on Mainland

More than 10,000 attended the 2014 Infiniti China Festival, the automaker's largest-ever brand show, at National Stadium in Beijing on Jan 11.

The star-studded event was the celebration of the Infiniti brand, featuring the China debut of international diva Katy Perry and star performances of super popular Jimmy Lin, as well as fun loving Harlem Yu, China's pop vanguard Chris Lee and whistle register singer Jane Zhang.