Factory owners lead moves to clean waterways

A group of swimmers, braving chilly conditions, jumped into the Donghe River in Rui'an, Zhejiang province, on Monday.

Their reason for making a splash? Not to show their athleticism but rather to make an environmental point.

The 50 or so swimmers own and run rubber-shoe factories in Xianjiang township that have been blamed in the past for polluting the environment.