New mobile policy? WeChat insurance app rolls out
Chinese insurance companies are looking to mobile social apps as a new means for business expansion.
Apart from teaming up with the country's largest online site Taobao Marketplace, some insurers are embracing mobile chat app WeChat as a way to capture customer attention.
Beijing-based Taikang Life Insurance Co Ltd has rolled out a beta-version health policy via WeChat, whose user base totaled 600 million by the end of 2013.
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