Infiniti hopes blend of East, West will appeal to mainland

In consideration of the growing importance of the Chinese market, designers of Infiniti are determined to bring the best of the brand - a distinct aesthetic taste that blends the West and East - to Chinese consumers.

"I think the blood of Infiniti - a Japanese luxury brand that first earned success and fame in North America - is half Western and half Asian," said Infiniti's executive design director Alfonso Albaisa, during an interview with Chinese media at the Geneva motor show, which closed recently.

"This is our largest selling point, and the source from which the inspiration for Infiniti design comes," he added.