Merger could be ticket to success for Ctrip, Qunar

Proposed deal could reshape the landscape of the nation's fast-growing online travel sector, Wang Wen reports

Since the New Year dawned, cooperation and integration have replaced competition as the main themes driving Chinese online travel agencies.

Acting as a full-service company is the main strategy of Ctrip.com International Inc, the largest online travel agency, and there may be an opportunity for it to get much bigger by swallowing a major competitor.