When big data can lead to big profit

Businesses gear up to the need for deep analysis

It is hard to collect, analyze, store, search and visualize big data, but it is what everyone is talking about and something that companies and governments are finding is worth its weight in gold.

But what makes it a billion dollar business is its ability to sift the wheat from the chaff and provide the cutting-edge information vital for companies and governments to power ahead, analysts say.