Home / Youth

Fast fashion gets sustainable

By Gan Tian | China Daily | Updated: 2014-05-05 08:21

The throwaway fashion industry is often criticized for causing environmental damage, but retailer H&M is looking at ways to improve its green footprint. Gan Tian reports.

Fashion observers frequently criticize fast fashion for not being eco-friendly. However, one of the world's best-known high street brands, H&M, is committed to going green.

The company introduced its Conscious and its Conscious Exclusive collections to Chinese customers on April 10.

Fast fashion gets sustainable

Today's Top News

Editor's picks

Most Viewed