South Korea plays up pop culture to attract Chinese tourists

As South Korean reality shows, dramas and pop music sweep Chinese television screens, tourism officials and agencies are looking to further tap their commercial potential.

China replaced Japan as the largest source of tourists to South Korea in 2013, with a record high of 4.32 million trips made by Chinese people, accounting for 35.5 percent of the country's inbound tourism market.

Among the most popular destinations of Chinese tourists is a display of theatrical sets used in the television series My Love from the Star at the neon-studded Dongdaemun Design Plaza.