Skoda's new design DNA

Skoda plans to continue an aggressive new product offensive in China to raise brand awareness and boost sales, said Andreas Hafemann, president of Skoda China.

During a recent media event at the Czech Embassy in Beijing, Hafemann said the Czech unit of Volkswagen Group will introduce a new or revamped model every six months from 2014 to 2016.

Skoda will also accelerate the application of a new design language to its entire lineup, he said.