JD cultivating rural customers

Online shopping giant shifting attention from top-tier cities to other regions, reports Meng Jing

After raising $1.78 billion in a high-profile initial public offering on Wall Street in May, e-commerce giant JD.com Inc is eyeing China's vast rural areas for growth potential.

In a recent post on Sina Weibo - a Twitter-like microblogging site - the second-largest e-commerce player in China said it can be both international and rural, as reflected in two pictures it posted.