With sales robust, Ford gears up CSR effort

"We believe in the youth of China. We believe it's our responsibility as a company to provide opportunities for young people to aspire to reach their dreams," said Marin Burela, president and CEO of Changan Ford Automobile Co, during a campus event in Guangzhou on Sept 13.

Enjoying a robust year in sales - a rise of more than 32 percent in the first seven months from the same period in 2013, the Chongqing-based joint venture has been working on its corporate social responsibility to bring a more inspiring brand image to Chinese customers.

Changan Ford has supported the Chinese College Auto Union campaign for seven years. This year, the campaign features a student debate competition along with the auto company's safe driving program called Ford Driving Skills for Life.