Reuse, reduce, recycle is message in these bottles

Brewer's environmentally friendly program benefits all stakeholders

It takes about a million years for a glass bottle to break down in a landfill. But a brewer in West China's Ningxia Hui autonomous region has proved that re-using beer bottles is not an impossible mission.

Based in Yinchuan, capital of the autonomous region, Ningxia Xixia Jianiang Brewery Co Ltd, which is 70 percent owned by Denmark's Carlsberg Group, with Ningxia Nongken Group owning the rest, is the largest local brewer by market share.