Gifts worth $168k make Oscar losers smile

Twenty Oscar-nominated directors, actors and actresses went home on Sunday without a coveted statuette - but they weren't entirely empty-handed.

For them, there were swag bags worth $168,000 each, put together by a Los Angeles niche marketing outfit called Distinctive Assets.

"This year's bag is the most valuable collection of swag ever assembled at an Oscars gifting suite," said Vanity Fair magazine on its website.