Hanergy plans big retail push for solar products
By Du Juan | China Daily | Updated: 2015-03-31 08:21
Hanergy Holdings Group Co Ltd, China's biggest thin-film maker, is opening a slew of retail stores in the domestic market to cash in on its three-year cooperation with Sweden-based retail giant Ikea Group in Europe.
Toby Ferenczi, chief executive officer of Hanergy Solar UK, told China Daily that the channel partnership between Hanergy and Ikea is the first of its kind, which has achieved success in Europe, and can be copied in the domestic market.
"Up to 70 percent of the population in Europe visit Ikea every year, which made our booth in Ikea an educational center, in addition to sales and services function," said Ferenczi.
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