Mercedes-Benz taking mobility to next stage

Sleek concept vehicle, unveiled in Shanghai, shows how close German auto giant is to realizing fully autonomous driving

At the media TecDay for the first International Consumer Electronics Show Asia, to be held in Shanghai from May 25 to 27, Mercedes-Benz showcased its ability to "rethink the car from scratch".

Following its show-stopping exhibit at the North American CES in January, the German auto giant shared on Sunday its latest achievements - such as its suite of Intelligent Drive systems and its telematics, culminating in the revolutionary autonomous F 015 Luxury in Motion concept car.

Executives from Daimler Group and Mercedes-Benz arrive in Shanghai on Sunday for the launch of a media event ahead of the first International Consumer Electronics Show Asia. Photos provided to China Daily

A group of journalists attend the Mercedes-Benz media event to experience the carmakers' new technologies and the unveiling of its F 015 Luxury in Motion concept vehicle.

International CES Asia is the premier event for the consumer technology industry, showcasing a range of innovations from the Asian marketplace.

More than 400 visitors, including about 180 journalists, attended the Shanghai media day to get an up-close look at the F 015 - from its lounge-like interior to its futuristic design.

"Our F 015 vehicle shows that we have the vision to rethink the car from scratch," said Hubertus Troska, member of the board of management of Daimler AG Greater China. "With autonomous driving and a revolutionary interior concept, the F 015 truly offers 'Luxury in Motion' - private space and quality time."

Mercedes' concept car is its response to global urbanization and people's growing desires to make living in a city easier and more relaxing. With the increasing amount of time the average city dweller spends in traffic, starting with the automobile is a natural choice, Troska said.

"When it comes to shaping future mobility, I have no doubt: Daimler has all it takes to be again at the forefront. We are the pioneers when it comes to developing mobility to the next stage: autonomous driving," he said. "Step-by-step, fully autonomous driving will become a reality and self-driving cars will be about much more than safety."

Though autonomous driving may still be years away, it has not stopped Mercedes-Benz from bringing the future of driving to today's roads. With its Intelligent Drive and connectivity systems, the carmaker is making its entire line of models safer, more comfortable and efficient.

In 1998, Mercedes-Benz included its Intelligent Drive system with its Distronic Plus adaptive cruise control in the S-Class. In 2013, it combined the S-Class with its Intelligent Drive technology to create the S 500 Intelligent Drive research vehicle.

Retracing the historic journey taken by Bertha Benz, an automotive pioneer and the wife and business partner of Carl Benz, the inventor of the car, the S 500 Intelligent Drive completed an autonomous drive in 2013 of roughly 100 kilometers through both urban and rural traffic in southwestern Germany. It was the first autonomous journey of its kind.

Today, Intelligent Drive systems are widely leveraged across each Mercedes-Benz model.

Later that year, Mercedes-Benz CONNECT was also launched as an in-vehicle telematics platform tailor-made for Chinese consumers.

The system has been welcomed by Chinese consumers, with an 88 percent activation rate and an average of 17,000 calls per day.

"We strongly believe that intelligent technology can turn the world into a better, more colorful, more pleasant place. But as much as intelligence is needed, cars are this special kind of product that contain and generate a lot of emotion as well," said Nicholas Speeks, president and CEO of Beijing Mercedes-Benz Sales Service Co. "The future will only work when science and art work together - not only for the next model generation, but far into the future."

Duan Jianjun, executive vice-president at Beijing Mercedes-Benz Sales Service Co, Ltd, said, "Our Chinese interpretation of brand core, 'The best or nothing' - the untiring spirit of pursuing the best - fuses traditional wisdom with modern values and lets Chinese consumers know that whatever their dreams are, Mercedes-Benz will always help them dream bigger and reach higher toward a richer, fuller and more meaningful life."

Mercedes-Benz said it will continue redefining the future with intelligent vehicles featuring state-of-the-art innovations, top-notch quality, beautiful designs, as well as the utmost in comfort and safety.

In the near future, the automaker said it will strive to further improve its autonomous driving systems and create unprecedented means of mobility through its Intelligent Drive, telematics and connectivity technologies.

duxiaoying1@chinadaily.com.cn

(China Daily 05/25/2015 page19)