Candia targets high-end growth

French milk producer Candia, part of the dairy cooperative Sodiaal Group, is looking to make inroads into the high-end dairy products market in China, with an eye on the nation's growing demand for imported products.

Candia formally entered the Chinese market on Tuesday in Hangzhou, Zhejiang province, by teaming up with Zhejiang Native Produce and Animal By-products I/E Group.

"There are many competitors in the Chinese market. Unlike other foreign brands that are already in this market, we are not planning to enter the market with all of our products," said Giampaolo Schiratti, chief executive officer of Candia.