Crowdfunding tastes blood in movie market
The overwhelming success of a Chinese animation has trained the spotlight on a burgeoning mode of Internet finance-crowdfunding.
The novel fundraising channel impressed many Chinese moviegoers when Monkey King: Hero Is Back presented a long producer list that included 109 children, whose parents pooled money to aid in the movie's marketing.
More inspiring is the news that the parents, who have invested a total of 7 million yuan ($1.1 million), will get more than 30 million yuan in return thanks to the film's immense box office success.
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