NBA strikes timely deal with Swiss watch company

The National Basketball Association and Tissot have embarked on a new multi-year global partnership that makes the Swiss watch brand the first official timekeeper of the NBA, the Women's National Basketball Association and the NBA Development League.

The deal marks the first official timekeeping partnership for Tissot with a North American sports league and the largest partnership in the company's 160-year history.

With the agreement, Tissot adds to an already robust portfolio of international sports and event partnerships.