Pepsi to bring fizz to smartphone market with P1
PepsiCo Inc is pulling the tab of the Chinese smartphone market. But what awaits the Pepsi phone is set to be something bitter than its iconic soda water.
The United States beverage and food giant said on Tuesday it is working with a licensing partner to bring a line of mobile phones and accessories to China in the next few months.
Available in China only, the effort is similar to Pepsi's apparel and accessories licensing campaigns elsewhere, the company said in a statement to China Daily.
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