Fashion brand hopes No 8 brings good luck in China

Eight is a very auspicious number in China and smart businesspeople in South Korea know all about it.

When fashion brand 8 Seconds was created in Seoul two years ago, parent company Samsung C&T already had a plan to enter the China market by adding a lucky Chinese number into it name.

Now the company, which runs a strong fashion division with a six-decade history in South Korea, has chosen as its entry point a virtual store on China's bustling online marketplace.