Brand Bond thriving on cocktail of edgy and classical

In his five decades seducing cinemagoers, James Bond has foreshadowed social revolutions and the rise of multinational terrorist organizations, turning into a popular culture icon along the way.

And with his 24th silver-screen assignment Spectre due to premiere on Oct 26, the British spy seems more popular than ever.

His last outing in Skyfall took over $1 billion at the box office.