Amazon unveils new Kindle

Firm eyes strong growth among high-end consumers

Amazon.com Inc unveiled on Thursday a top-of-the-line Kindle, extending its reach to high-end Chinese customers, who not only enjoy reading but also want to read in style.

The new generation of device, Kindle Oasis, is the priciest e-book reader Amazon has ever launched. With a price tag of 2,399 yuan ($370) in China, the all-new Kindle is much more expensive than the 1,499 yuan Kindle Voyage, which was regarded as a high-end Kindle device when it was launched in 2014.