Starbucks reaches out to Chinese youth

Wang Huihui, a 17-year-old from Luoyang in Henan province, came to Beijing just after graduating from middle school.

On April 25, she was among hundreds of migrant workers gathering expectantly at the BN Vocational School in the capital, for a coffee culture course given by the baristas from Starbucks as part of the Starbucks Global Month of Service activities.

Through its activities the US group is reaching out to young people, to explain its corporate culture, and inspire them in their future choice of jobs.