Showing its Chinese DNA
Once known as a maker of qipao, Shanghai Tang is now eyeing a global audience as it aims to project the image of a dynamic country. Sun Yuanqing reports.
For many fashion-conscious women in the country, China-inspired fashion is always one of the go-to choices for special occasions, but can it fit in an everyday wardrobe?
Shanghai Tang, a Hong Kong-based brand, is trying to provide the answer, and recently held a preview of its 2016 autumn/winter collection in Beijing, the first by its new creative director Raffaele Borriello.
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