Chinese brands catch Rio Olympic fever

Chinese sports brands will likely ride the Rio 2016 wave to recovery as big-ticket sponsorship and marketing deals have come their way.

For instance, domestic sports brand 361 Degrees International Limited has bagged an exclusive deal to supply official clothing to all the Rio 2016 volunteers, technicians and people who participate in the Olympics torch relay.

This deal has made 361 Degrees the first Chinese sports brand to sponsor summer Olympics as well as Paralympic Games.