LeEco and Netflix may share content

Details could be revealed in September, as the Beijing-based firm ups US moves

Chinese internet major LeEco is in talks with online video-streaming site Netflix Inc for possible cooperation in content, and details could be announced in September, as the Beijing-based firm steps up efforts to expand its presence in the United States.

The deal, if it goes through, could also serve a steppingstone for California-based Netflix to crack the China market, which it has been eyeing for a long time, analysts said.