P&G's Whisper promotes girlpower

Whisper, a feminine care brand owned by global household giant Procter & Gamble Co, is seeking to expand the influence of its LIKEAGIRL campaign by donating over 758,760 sanitary pads to 4,187 girls in China who were left-behind while their parents went to work in big cities.

Initiated in 2014 in the United States, Whisper's LIKEAGIRL campaign aims to renew the meaning of the phrase "like a girl" in order to break down negative stereotypes held by young women, boys and girls worldwide, as well to draw greater attention from society as a whole to gender issues.

"Instead of promoting Whisper products, the campaign draws on emotions and sentimentality by directly confronting a topic that so many people can relate to personally," said Eileen Wang, communications associate director at the unit of P&G GC Baby, Feminine and Family Care.