Europe looks for new ways of tapping Chinese tourists

Israel introduces a 10-year multiple-entry visa for Chinese, replacing a 30-day single-entry visa

Seeing the size and the ever-changing nature of the outbound tourism industry in China, European destinations are looking at new ways to tap into the Chinese market.

The Austrian city of Innsbruck - located in a broad valley between high mountains, halfway between Munich, Germany, and Verona, Italy - launched a business-to-consumer campaign last year in a bid to attract more Chinese visitors.