In click-tap age, startups exploit 'she-economy'

The popularity of online shopping among women has provided plenty of business opportunities for Chinese startups.

Zhang Fan, a 34-year-old bank clerk in Beijing, said she spends almost 4,000 yuan ($575.5) each month online, including shopping for clothes, groceries, electronic appliances and cosmetics.

"A click of mouse, and you get what you want," she said.