China's Transsion phones outsell Samsung in Africa

Shenzhen firm's affordable devices prove popular, dominate market

Transsion Holdings Ltd, a Shenzhen-based smartphone maker few Chinese have heard of, is securing the jewel in the crown of the mobile world - the African continent, one of the most promising mobile arenas in the world.

Transsion has grabbed 40 percent of the African market, outcompeting much bigger opponents like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd.