Lego's Jiaxing plant raises fresh FDI hopes

Whether or not foreign investors will continue to bet on China as its economic growth slows will likely become clear in a 160,000-square meter new plant in Jiaxing, Zhejiang province, Southeast China.

At November-end, world famous toy producer Lego Group opened its first Asian plant in Jiaxing. Six months earlier, Lego Group had just opened its largest flagship store in Shanghai Disneyland, which is also the first one in Asia.

Behind these moves, Lego has a bigger plan to open chain stores in 40 Chinese cities in the next four years, aiming to expand the market from first-tier to second- and third-tier cities by 2020 through a combination of online and offline sales, according to the company.