First Chinese Brands Day marks rise in excellence

Country's biggest dairy group Yili seen as typifying growth in quality

May 10 is being marked as the nation's first Chinese Brands Day, which aims to publicize brands owned independently by Chinese companies and attach greater importance to brand building in the country.

The decision by the State Council to introduce Chinese Brands Day was made in response to a request filed by the National Development and Reform Commission, China's top economic regulator.