Norway's e-retailers jump on Singles Day sales campaign

OSLO - Inspired by the highly successful Singles Day shopping extravaganza in China, many of Norway's online retailers also launched sales promotion on Saturday to celebrate being alone.

Komplett.no, the biggest online retailer in Norway, launched the Singles Day campaign that offered discounts on all the products on its website.

"It is the first time for Komplett to launch the Singles Day campaign. We wanted to test this concept as we see that many players have had great success with it," said Ingebjorg Tollnes, communications director at the Komplett Group.