Experts call for more int'l cooperation in Chinese film industry

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Giuliano Montaldo, director of the mini-series "Marco Polo," also called for more co-production with China.

"The actual growth of the Chinese cinema is extraordinary and our motivation to cooperate with China is very strong. We are then impressed by the box office numbers in China, but also about how the Chinese population loves cinema," he said.

Conchita Airoldi, international coordinator of ANICA, an association that represents the Italian film and audiovisual industries, stressed the importance of details on the two countries' co-production agreement.

"I would like to develop here some topics like the contractual phase, the choice of our collaborators, and the distribution of the different roles; these are very practical but important issues," Airoldi said.

She added that Italy can offer some incentives to its film co-production with China.

"In Italy we have tax credit and it's working very well. In the case of a co-production, the Chinese movie, holding the majority, can get all the incentives and supports provided to an Italian movie," she said.

In the view of Xu Lin, vice president of Inlook Media, a Chinese media group, China should learn from Europe on how to work in the production phase.

"The ideal partner should be strong, credible, reliable, influential and professional. It's then important to create a cultural 'meeting point' between the public of the two countries," he said.

Giorgio Gosetti, general delegate of the Venice Days, said internationalization is important for China's film industry.

"The Chinese cinema has a lot of resources and potentials, which have to be developed more out of China. China needs to build more bridges and better promote its movies," he said.

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