Big-budget films gear up for China's vacation market

Major films that are set to compete this fall include The Foreigner, starring Jackie Chan, and comedies Never Say Die and City of Rock. [Photo provided to China Daily]

Never Say Die, a gender-exchange fantasy comedy, is so far beating The Foreigner to top the premiere (on Sept 30) presale charts. Never Say Die, starring popular comedians Ma Li and Ai Lun, accounted for 48.8 percent of that day's presale total, followed by The Foreigner at 32.1 percent.

City of Rock, a comedy about an unlikely band starring the comedian Dong Chengpeng, and actor Li Chen's directorial debut Sky Hunter, both slated to open on Sept 29, are performing well in presale positions.

They account for 48 and 45.3 percent of that day's presold total.

The figures are encouraging for investors.

While Yu Dong, CEO of Bona Film Group, believes that the market is big enough to have multiple winners, Liu Debin, deputy general manager of Poly Culture Group Corporation Limited, says: "Most Chinese will watch two movies on average during the eight-day vacation."

Contact the writer at xufan@chinadaily.com.cn

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