The management committee of Hunan's Taiwan Investment Park, located in
Wangcheng county of Changsha, kept offering services to Taiwan investors during
the prevailing SARS (severe acute respiratory syndrome) period, which has won
high praise from its customers. Although SARS prevented face-to-face
communications, the committee members took the initiative to keep in close touch
with their customers and potential investors via various means like telephones,
fax machines and the Internet. It is estimated that they sent more than 500
pieces of mail and e-mails to potential investors, giving detailed accounts of
Changsha's investment environment. Duing January to May, the park altogether
attracted six Taiwanese-funded companies with a total investment of 260 million
yuan (US$31.4 million). Especially open to Taiwan-based companies, the park
offers comprehensive services and one-stop shopping. Chen Yong, director of
the committee, said the park always holds to the principle of attracting
investment with the best service, a good environment and sincerity. The park
has received no complaints over the past two years about its operations. So
far, there are more than 40 renowned Taiwanese-funded companies or Hunan-Taiwan
joint ventures in the park, such as the Want Want Group, Hunan Ocean Wide
Plastics Ltd, Hunan Fuhong Zinc Industrial Co Ltd and Hunan Morning Foodstuff Co
Ltd. Want Want launched its investment in Changsha in the early
1990s. With US$45 million, the Hunan Want Want Food Co Ltd was established 10
years ago. Soon after, the group set up another three subsidiaries in the
province, with a total investment of US$120 million. The Hunan Morning
Foodstuff Co Ltd is the first company to focus on cereal breakfast production
and sales in China. Established in 2000, it is the flagship of the province's
agricultural companies and a key high-tech company. The food science research
institute affiliated to the company is armed with advanced facilities for
experiments and a complete set of testing and analysis equipment. The
institute has recruited a large number of highly qualified researchers. It
has also established a co-operative relationship with professors and experts in
Hunan University, the South China University of Technology and Huazhong
University of Science and Technology, making specialized and thorough research
on nutritious cereal breakfast development. The Morning breakfast developed
by the company went public in February 2002.
|