Year 2003 is the Year of Chinese Cuisine Tours.

To promote this tourism program, Zhejiang stages a series of activities, including the following: January, Chinese New Year Festival in the ancient town of Anchang in Shaoxing; March, Dragon Well Tea Festival and Hangzhou Tea Beverage and Snacks Expositions; April, Azalea Festival in Tiantai; May, China Stone Culture Tourist Festival in Wenling; July, International Sand Sculpture Festival in Zhoushan; August, Fairy Love Folk Customs Festival; September, China International Writing Brush Festival in Huzhou, China International Qiantang River Tidal Bore Festival; October, West Lake Expo, the Sixth International Fashion Ningbo, China She Minority Folk , and the West Lake Firework Show in Hangzhou; November, China Farmer Tourist Festival. Hangzhou will host the World Leisure Expo in 2006.

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