US publishers eye Chinese market ( 2003-12-07 09:57) (CRI) Chinese may soon be touting
new books in their book bags. American books that is.
US publishers, including media mogul Rupert Murdoch, are eager to tap into
China's huge publishing market .
China ranked in the world's top ten book markets last year with total sales
accounting for 6 percent of the global total.
Moreover, China has recently passed new policies opening the sales field of
the publishing market.
Starting December of 2004, overseas publishers will be allowed to engage in
wholesale business, and will be fully released from market restrictions five
years later.
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