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Holiday sales see big rise
( 2004-02-02 09:28) (China Daily by Dai Yan)

It is spending time.

Chinese demand and purchasing power are always amazing, and have proven to be enough to support the country's robust economic growth.

According to statistics from the China Commercial Information Centre, 100 key retailers across the country realized combined sales of 2.1 billion yuan (US$254 million) during the week-long Spring Festival holidays.

Data from the monitoring network under the Ministry of Commerce showed that sales rose by 16.9 per cent year-on-year.

The retail sales of 114 Beijing retailers recorded at over 1 billion yuan (US$126 billion), a rise of 8 per cent during the holiday. More than 3,000 outlets of Shanghai's 263 large- and medium-sized retailers sold goods worth 2.43 billion yuan (US$294 million), increasing by 10.4 per cent. Retail sales in Xi'an in China's western region grew by 14 per cent in that period, and those in Wuhan in Central China rose 12.2 per cent.

Retailers are enjoying the lunar New Year as local residents spent more than ever this Spring Festival on dining out, as well as purchasing high-end electrical appliances and expensive jewelry.

The Shanghai Economic Commission reported that the city's 105 biggest restaurants and hotels served New Year's Eve dinners to 10,453 tables of customers, an increase of 4.4 per cent from last year.

Revenues from that night hit 12.7 million yuan (US$1.53 million), up 9.4 per cent from last year, with an average table paying 1,214 yuan (US$147) for the meal.

Sofitel Hyland Hotel, a four-star hotel on Nanjing Road, said dinner sales jumped by 136.6 per cent on New Year's Eve.

The commission also reported that monkey-shaped gold jewelry and statues were a popular gift to mark the beginning of the Year of the Monkey.

Food sales jumped by 40.6 per cent year-on-year in the seven days, sales of watches and clocks saw sales go up 24 per cent and home appliance retailers saw sales rise by 21 per cent, the commission said.

In Beijing, restaurants not only reaped profits from dinner sales but also in sales of ready-for-cook foods.

Feng Zeyuan, an old-branded Beijing Restaurant, saw its sales of ready-for-cook foods hit 1.5 million yuan (US$181,200) in the Spring Festival holidays.

Flowers became another favourite for Beijing residents. A total of 100 million floral products were sold during the week.

Li Xihua, professor of the Commercial Economic Research Institution, said the Spring Festival shopping spree just gave a small glimpse of the strong domestic demand.

He believed that the increasing demand will provide a large push to China's rapid economic growth.

Chinese mainland tourists also brought their wallets to Hong Kong and Macao.

Some 2,000 mainland tour groups visited Hong Kong during the Spring Festival holiday, according to the Hong Kong Travel Industry Council.

The figure does not include individual visitors, believed to be around 270,000.

A survey by ACNielsen shows that shopping in Hong Kong is the No 1 choice for residents of Beijing, Shanghai and Guangzhou.

According to estimates, every tourist spent about 10,000 yuan (US$1,208) in Hong Kong, compared to 9,000 yuan during the previous Spring Festival.

Clothing is high on the list for most potential visitors, the survey shows. Cosmetics are the second choice for youngsters and women, while jewelry and hi-fi equipment are preferred by older consumers.

Hong Kong's hotel occupancy rate is estimated to have reached 85 per cent during the week. That of many three-star hotels may have reached 90 per cent during the Spring Festival holiday.

Macao's restaurants, hotels and retail shops have also experienced a sharp surge

In the first three days of the Chinese New Year, the retail trade registered a 20 per cent growth over the same period of last year, while most hotels and restaurants were booked solid.

 
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