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China's movie rating in spotlight
After remaining silent for many years, the authorities for the first time have announced plans to introduce a scheme for movie ratings in China. On July 1, Wu Ke, the deputy director of the State Administration of Radio Film and Television told a press conference that the bureau would be conducting a survey among 2,060 movie audiences this month. The aim of the survey - the largest of its kind since national liberation in 1949 - is to judge the popularity of a system of movie ratings. The idea has been a controversial one in China. If the survey returns a "yes" answer, the bureau will set up a rating system as soon as possible. Insiders say one could be produced by the end of the year. "This survey will try to seek the opinions of audiences and also aims to improve the quality of Chinese movies from the angle of the market," Wu said. Movie ratings have been around in some Western countries for more than 50 years. According to the targeted market, audience and topic, movies are classified to protect various groups in the community. But in China, Wu said, although movie ratings have been discussed for many years, people are only now examining the idea closely. If movie ratings do come, what will it mean for Chinese movie-making? Will it overthrow the present movie examination system? Will it stimulate the domestic movie market? Will it help Chinese movies gear up to international practice? Or will it have other, unforeseen effects?
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