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Toyota's rivals are established in China
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Japanese carmaker Toyota has joined with Guangzhou
Automobile Group to manufacture its Camry saloon car
in the southern Chinese city of
Guangzhou.
The $461m (£259m) venture will start producing cars in 2006, Toyota
said.
Toyota is a relative latecomer to China, where Honda, General Motors
and Volkswagen have been present for years.
There are now fears of over capacity, especially as Beijing recently
tightened credit in the hope of stopping the economy from overheating.
Car sales only rose slightly in July from June, after a three-month
decline.
"The short-term concern is that the market is no longer thundering
along as it was. A couple of years ago, it grew by 70%," Graeme Maxton,
head of the car industry consultancy Autopolis, told the BBC.
"Everyone is slightly concerned about how much is pouring in. There's
now a total of $13bn being invested [by foreign car companies] which will
raise capacity massively."
Mr Maxton also said the Chinese government does not want the sector
dominated by foreign companies.
"At some point those conflicting forces - the Chinese government on one
side and the foreign companies on the other - are going to come into some
sort of battle."
However, the car industry is still expected to see up to 20% growth
this year and China remains the world's fourth largest market for vehicle
sales.
"The China market is very big. We are looking for the long term,"
Kosuke Shiramizu, executive vice president of Toyota, told correspondents.
He said the Japanese firm would also consider entering the car loan
market.
Guangzhou Auto is China's fourth-largest automaker and the parent
company of Hong Kong-listed Denway Motors.
Toyota's 50-50 joint venture with the firm is part of a $13bn strategy
which aims to triple its capacity in China by the end of the decade.
Prosperous Guangzhou has seen an influx of Japanese car and parts
makers.
Nissan Motor recently opened a plant in suburban Guangzhou with a
Chinese partner.
(Agencies) |