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Popularly-voted 'Super Girls' sizzle China so
She also thought Li would never have been able to win a similar contest on state television because of her unorthodox appearance and manner. "This time it depended totally on text-message voting," Wang said. "That's why I think the results are totally different." The program was produced by a provincial satellite television station in Hunan Province and sponsored by a dairy company - hence, the full title of the show: "The Mongolian Cow Sour Yogurt Super Girl Contest."
Several months ago, more than 120,000 contestants auditioned in five cities in a week-after-week elimination process that grew in popularity as the field was whittled down. Unlike much programming that comes out of Beijing or Shanghai, "Super Girl" featured young women from the provinces. For many fans, it was the lack of polish of the performers, and the lack of predictability of the voting results, that made the program addictive. Ratings steadily grew until the final episode, which the state media said drew more viewers than the perennial blockbuster variety show at the beginning of each Lunar New Year celebration. The popularity of the show also made it a discussion point for intellectuals, with opinion divided on whether it signaled how much closer China had come to an aesthetic democracy. Other commentators were more concerned that the program signaled the further
erosion of traditional Chinese culture. The final show was toned down and included some traditional acts. China Daily, acknowledged the summer hit show and also asked: "How come an
imitation of a democratic system ends up selecting the singer who has the least
ability to carry a tune?"
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