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Plans to limit online game playtime rebuked "What we care most about is long term profitability," Li said. "The new timing system can help players foster healthy gaming habits and so it is worthwhile to adopt this system now for future development of the entire industry." Meanwhile, The9 PR Manager Wu Yinan said the "World of Warcraft" online game in China already has an anti-addiction system designed to prevent players from playing the game for too many consecutive hours. "And so, installation of the new system will not have a large impact on our operations of 'World of Warcraft' in China," Wu said. In addition, although China's new time-limit system was unveiled last week, it may actually take quite a long time before deployment of the system can begin for online games. The version of the system that will be completed in September of this year is a standard version that will have to be customized for every online game that it is deployed for. As a result, it could take online game developers and operators some time before they are able to customize the system for each of their titles. The implementation of the system could be further delayed by the fact that so many of the games on the Chinese market were developed in by foreign companies. Chinese online game operators will have to get foreign game developers to integrate the new time system into their titles.
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