Advertising gimmicks (Reuters) Updated: 2005-09-08 15:54
A Chinese model holding a violin waits for the
start of a show at a retailers exhibition in Beijing September 8, 2005.
Companies in China are employing different kinds of advertising gimmicks
in an effort to capture the growing "nouveau rich" market and its
expanding middle class as wealth and disposable income rise with the
improving economy. [Reuters] |
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