Blogging gaining in popularity (Shanghai Daily) Updated: 2006-03-04 09:55
Blogging is becoming popular among office workers in Shanghai as more than
half of the local white-collar workers have set up their own Weblogs, a recent
survey has found.
CBP Career Consultants Co Ltd, a Shanghai-based firm, surveyed 400 people in
four major Chinese cities - 100 each in Shanghai, Beijing, Guangzhou and
Shenzhen - about their attitude toward writing articles regularly on their
personal cyberspace.
Survey findings indicated that 52 percent respondents had already set up
their own blogs. Another 28 percent said they were planning to start one.
Microsoft Messenger Space is the most popular blogging choice, with 41
percent bloggers using the free online platform. Local bloggers update their
spaces every 4 1/2 days on average, the survey said.
"I love the MSN Space so much that I click the shining yellow stars on the
MSN contact list to view my friends' latest blog updates immediately after
logging onto the Internet every day," said Mega Meng, 27, a trading company
sales manager.
The biggest attraction of blogs, said Meng, was that they kept her informed
about what's happening to her friends and what they are thinking.
Unlike westerners who like to comment on news events and politics, the survey
reported that local bloggers usually focus on writing about one's life,
expressing personal feelings and even gossip.
About 67 percent bloggers surveyed were willing to write about their private
affairs - such as personal emotions and love life. Nearly 60 percent even blog
to trash their bosses.
Bian Bingbin, chief consultant of CBP Career Consultants, said that blogs had
become the fourth online communication channel for people, after email, bulletin
board system and instant messaging tools such as QQ, MSN and Yahoo Messengers.
"But it is more than a simple lifestyle. The blogging habit also reflects the
pressures of modern living," Bian said. So, many white-collar workers take
blogging as a way to express themselves and relieve their emotions, he added.
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