Rolling Stone publishes China edition (AP) Updated: 2006-03-08 10:00
Rolling Stone magazine has launched a mainland Chinese edition, bringing its
mix of iconic photographs and pop culture features to an increasingly globalized
Chinese readership.
Copy of the
mainland edition of Rolling Stone magazine, featuring Chinese rocker Cui
Jian on the cover, hangs in a news stand in Beijing Tuesday, March 7,
2006. America's Rolling Stone magazine launched its mainland Chinese
edition this month, bringing its mix of economic photographs and articles
on music, film and pop culture to an increasingly globalized Chinese
readership. [AP] |
Chinese rock pioneer Cui Jian — famed at home but largely unknown abroad —
graces the cover of March's inaugural issue, which features translations from
the English-language edition as well as content specially created for Chinese
readers.
Topics range from U2 frontman Bono and the influence of rock music on ending
the Cold War, to Taiwanese hiphop star Jay Chou, and the popularity of personal
blogs among young, urban Chinese.
In a foreward, editor in chief Hao Fang reviewed the magazine's
groundbreaking journalism and do-it-yourself mentality.
In a telephone interview, Hao said the magazine was responding to growing
openness among young Chinese and wanted to capitalize on Rolling Stone's strong
brand.
"Our magazine will witness and guide them to realize their dreams," Hang
said.
The mainland Chinese version is the 11th international edition of Rolling
Stone, which celebrates its 40th anniversary next year.
Hang said the first issue had a print run of 120,000 — four times the initial
projected circulation. Many newsstands around Beijing on Tuesday said they had
quickly sold out their initial deliveries.
China is a growing market for Western pop culture, with artists from Elton
John to the Four Tenors performing here in recent years, although Asian stars
from Japan, South Korea and Hong Kong also enjoy widespread popularity.
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