Rocker Doherty ties knot with Gio-Goi fashion
Pete Doherty
Pete Doherty, a bad-boy British rocker and rumoured fiancee of top model Kate Moss, has tied the knot with trendy Manchester label Gio-Goi to help design a range of their clothes.
The agreement, announced on Saturday, comes after Moss landed herself a deal to design a collection for British high street fashion chain Topshop.
The 27-year-old Babyshambles frontman, who is struggling to overcome his drug addiction and who has been in trouble with the law, will wear the brand's exclusive designs at a planned gig in a secret London location before Christmas.
Gio-Goi, which dresses members of the music industry such as The Streets, Arctic Monkeys or the Paddingtons, in a statement called Doherty the inspiration behind its rock 'n roll spring/summer 2007 collection.
"Peter looks fantastic as a model," Gio-Goi co-founder Anthony Donnelly told Reuters. "We are very excited ... we look forward to having Pete's influence as a rock icon in the design process."
Gio-Goi was a cult fashion label and a big hit in the electronic music scene in the 1990s dressing British rockers like The Rolling Stones, Happy Mondays, Oasis, New Order, and Primal Scream. It was re-launched in 2005.