Chinese brands take center stage at Milan show
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A model wearing made-in-China brands takes part in a recent event held in a mansion in the heart of Milan. |
"Our style is quite simple, but at the same time enriched with handmade weaving in the details," she says.
Meanwhile, John Hooks, CEO of PGM Group, a holding company with a focus on fashion services and luxury brands of which Elite is a part, says that China not only is an enormous market, but also a "workshop of the world".
Hooks says there is enormous space for making "high-quality products and special things" in China.
"They have a wealth of craftsmanship, a long tradition of lace-making and embroidery. They are a fantastic world of inspiration and creativity that we would love to be able to be inspired by," he says.
Elite, a leading modeling agency group with a network of 30 agencies, was the first international agency to open in China.
Hooks says that models are "the human face of fashion" and "China is a very great source of models".
Beppe D'Elia, hair stylist at the event, says: "I find their (the models) look, hair and make-up very suitable for experimentation."
Italian fashion designer Marco De Vincenzo says he is attracted by China's fashion world.
"They have a very personal way of interpreting contemporary fashion. They have millennia of history, but at the same time a newly born fashion world free from some influences of the past," he says.
"We will have great surprises from them."
