Wearable technology on the rise in China
 |
|
Model-actor Vivian Dawson (front) at a promotional event for Mis-fit in Beijing.[Photo provided to China Daily] |
With the technology-themed Met Gala red carpet held in New York earlier this week, "smart tech" has become a buzzword in the fashion industry.
The two worlds, which rarely interacted with each other a few years ago, are now integrating seamlessly.
Leading the trend is American wearable technology company Misfit, which recently held a fashion show in Beijing, showcasing its latest product Ray, a wrist fitness and sleep monitor.
The runway show presented 12 looks styled around the product.
Ray follows Shine－Misfit's first wearable fitness and sleep monitor.
Designed as a band, Ray can work with watches as an accessory.
"We want to make wearable technology that does not look like wearable technology. We want to make products that are indistinguishable from jewelry," says Sonny Vu, co-founder of Misfit, who is also president and chief technology officer of Connected Devices at Fossil Group.
The company was recently acquired by Fossil Group, which makes watches for brands like Michael Kors, Diesel, Adidas, Karl Lagerfeld and Burberry.
The move will take the brand closer to the fashion world, says Vu.
